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Guidecraft

50 years ago, a young man named Fred Fein started a business making small, wooden figures in a one room shop in Garnerville, New York. Mr. Fein describes his first wood shop this way. “There was one area where I worked with machinery and another area for silkscreen painting and an area for final packaging. I did the quality control myself as well!” He called his new company Guidecraft®. Read more below!

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  1. Guidecraft Tilo Scooter
    Guidecraft Tilo Scooter
    Regular Price $149.95 $149.95
    Sale Price $114.95
  2. Guidecraft Tilo Stool
    Guidecraft Tilo Stool
    Regular Price $90.00 $90.00
    Sale Price $69.95
  3. Guidecraft 3D Feel & Find
    Guidecraft 3D Feel & Find
    Regular Price $34.95 $34.95
    Sale Price $33.55
  4. Guidecraft Grippies Links
    Guidecraft Grippies Links
    Regular Price $49.95 $49.95
    Sale Price $47.95
  5. Guidecraft Caterpillar Stacking
    Guidecraft Caterpillar Stacking
    Regular Price $39.95 $39.95
    Sale Price $38.35
  6. Guidecraft Geo Puzzle Board
    Guidecraft Geo Puzzle Board
    Regular Price $29.95 $29.95
    Sale Price $28.75
  7. Guidecraft Peekaboo Sound Boxes
    Guidecraft Peekaboo Sound Boxes
    Regular Price $49.95 $49.95
    Sale Price $47.95
  8. Guidecraft Jumbo Weaving Frames
    Guidecraft Jumbo Weaving Frames
    Regular Price $139.95 $139.95
    Sale Price $134.35
  9. Guidecraft Count and Lace Fruit
    Guidecraft Count and Lace Fruit
    Regular Price $39.95 $39.95
    Sale Price $38.35
  10. Guidecraft Geo Shape Lacing
    Guidecraft Geo Shape Lacing
    Regular Price $39.95 $39.95
    Sale Price $38.35
  11. Guidecraft Jumbo Geo Lacing
    Guidecraft Jumbo Geo Lacing
    Regular Price $149.95 $149.95
    Sale Price $143.95
  12. Guidecraft Grippies Therapeutic Toys
    Guidecraft Grippies Builders - 20 Piece Set
    Regular Price $54.95 $54.95
    Sale Price $52.75

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The first toys Mr. Fein made were the aptly named, Wedgies™, for their wide bases and narrow tops, and were designed to be used with unit blocks to encourage a child’s social and emotional development. Those first figures mirrored the conservative 1960’s iconic styling of the time, but also belied a progressive cultural message that Mr. Fein quietly conveyed in each Wedgie. Women were more than mothers – they had careers. Professionals came from a variety of cultures and with different skin tones.

Today, Guidecraft is a global company with operations in North America, South America, Europe, and Asia. Throughout the years of growth, the company has always maintained its high standards to provide thoughtful, smart, and creative additions to consumer and educational children’s toys. Guidecraft’s premier building toys inherently compliment the ever-increasing focus on STEAM skill development. Children can think like engineers and artists while they creatively and critically practice spatial skills, problem solving and fine motor skills. Using STEAM toys, curious children can find a multitude of ways to build connections to their world. For children with special needs, these high quality toys are so much fun it is easy to disguise therapy time as playtime. Young children can experience open-ended play and meaningful, child-led learning opportunities in classrooms as well as in the home. Working towards and meeting interdisciplinary developmental goals is easy!

Guidecraft is proud to be built upon the foundation of the forward-thinking Wedgie and thrilled to be able continue in Mr. Fein’s tradition. Choose from a wide selection of high quality Guidecraft Toys.

*Example payments are based on the listed product price(s) assuming a 36-month term loan and 9.99% APR. Subject to approval of credit application. Rates range from 6.99% to 29.99% APR, resulting in, for example, 36 monthly payments of $32.26 at 9.99% APR, per $1,000 borrowed. APRs will vary depending on credit qualifications, loan amount, and term. Bread® pay-over-time plans are loans made by Comenity Capital Bank.