Guidecraft

The first toys Mr. Fein made were the aptly named, Wedgies™, for their wide bases and narrow tops, and were designed to be used with unit blocks to encourage a child’s social and emotional development. Those first figures mirrored the conservative 1960’s iconic styling of the time, but also belied a progressive cultural message that Mr. Fein quietly conveyed in each Wedgie. Women were more than mothers – they had careers. Professionals came from a variety of cultures and with different skin tones.

Today, Guidecraft is a global company with operations in North America, South America, Europe, and Asia. Throughout the years of growth, the company has always maintained its high standards to provide thoughtful, smart, and creative additions to consumer and educational children’s toys. Guidecraft’s premier building toys inherently compliment the ever-increasing focus on STEAM skill development. Children can think like engineers and artists while they creatively and critically practice spatial skills, problem solving and fine motor skills. Using STEAM toys, curious children can find a multitude of ways to build connections to their world. For children with special needs, these high quality toys are so much fun it is easy to disguise therapy time as playtime. Young children can experience open-ended play and meaningful, child-led learning opportunities in classrooms as well as in the home. Working towards and meeting interdisciplinary developmental goals is easy!

Guidecraft is proud to be built upon the foundation of the forward-thinking Wedgie and thrilled to be able continue in Mr. Fein’s tradition. Choose from a wide selection of high quality Guidecraft Toys.